Impact of Digital Marketing on Small Businesses

Digital Marketing for Small Businesses
In today's digital age, small businesses are increasingly turning to digital marketing strategies to enhance their visibility and reach. This case study explores how a local bakery utilized social media platforms to engage with customers and boost sales. By creating visually appealing content and running targeted ads, the bakery saw a 30% increase in foot traffic within three months.
Key Strategies
- Social Media Engagement: Regular posts and customer interactions.
- Targeted Advertising: Utilizing Facebook and Instagram ads.
- Customer Feedback: Encouraging reviews and testimonials.
These strategies not only increased sales but also fostered a loyal customer base.