Call for Video Creators & Editors, Madrid Theatre, 100th Anniversary Grand Re-Opening Celebration September 2026 through December 2026

Madrid Theatre 100 th Anniversary Grand Re-Opening Celebration – November/December 2026 Date TBD Issued by the Performing Arts Division of the Department of Cultural Affairs for the City of Los Angeles (“DCA|PERF”). I. Introduction The Department of Cultural Affairs for the City of Los Angeles (“DCA”) seeks to enter into a non-exclusive, project-based agreement with two (2) qualified Video Creators/Editors (“Digital Artists”), that can show experience in researching, creating, and editing videos for presentation at events for the Madrid Theatre 100 th Anniversary Grand Re-Opening Celebration at Madrid Theatre. II. The Division DCA|PERF serves as the heart of the City’s support of live dance, music, theater, and digital media platforms, offering Angelenos low-cost rental opportunities at six professional, DCA-managed, performing arts centers and two public/private partnership theaters.  At the core of its mission, DCA|PERF also produces world-class programming locally, providing catalysts for economic development, community engagement, and civic education and pride. When producing its programming, DCA|PERF uses independent, peer-review panels to select artists who respond to calls, and who create and present programming across the City. DCA|PERF’s community-focused programming shapes attitudes, counters cultural stereotypes, and inspires creativity. Both DCA|PERF’s programming and rentals at its performing arts centers play an essential role in stabilizing LA’s artistic ecosystem and nurturing the revitalization of our City’s creative communities. III. The Program 100 th Anniversary Grand Re-Opening Celebration Originally built in 1926 by N. Schelenberg and M.P. Horwitz as a silent motion picture house, the Madrid Theatre has had a vast and alluring history. At the time, Canoga Park was known as the town of Owensmouth, and the Madrid Theatre was a 600-seat house with an extravagant organ from the Robert Morton Organ Factory of Van Nuys. It continued as a motion picture house, and in 1939/40 it became known as the Canoga Theatre. By the mid-1960s, however, the theater had settled into a new direction, and a new name, the Park Theatre, focused on showing adult films. It later became part of the Pussycat Theatres chain and was known as the Park Pussycat Theatre until closing in 1994 due to the Northridge Earthquake. The City of Los Angeles acquired the property, demolished the old structure, and built the Madrid Theatre as we have come to know and love it today. It reopened on December 12, 1998, as a live performance venue designed by FSY Architects and owned and operated by the Department of Cultural Affairs (DCA). Today it continues to be owned and operated by DCA and is currently undergoing a second renovation. Designed by the renowned architecture firm Gensler, the City moves it into the 21st Century with a Mid-century Modern style. The City anticipates opening its doors to the public in 2027 with brand new audio and LED lighting systems, a custom designed curtain created by artist Wendell Wiggins, new seating, newly relocated restrooms on the first floor, digital marquee and posters, and a totally reimagined and redesigned 2nd floor lobby known as the De Boer Lounge. The 100th Anniversary Grand Re-Opening is scheduled to occur at the end of November or beginning of December, 2026.  It is a community celebration to honor the theatre’s history and stewardship of the Performing Arts in the community of Canoga Park. IV. The Scope of Services Madrid Theatre’s 100 th Anniversary Grand Re-Opening Celebration The Department of Cultural Affairs Performing Arts Division (DCA|PERF) seeks two (2) Digital Artists for the creation of three (3) professional video presentations for the 100 th Anniversary Grand Re-Opening Celebration event in Canoga Park. Two Digital Artists will be responsible for the researching, collecting, filming, and editing of videos to be presented at the event. One commission is a historical look at the Madrid Theatre.  This is a five (5) minute video sharing a historical perspective on the many faces of the Madrid Theatre through history.  The other commission is two (2) Madrid Theatre “gratitude and goodbye” videos: a five (5) to ten (10) minute video with clips from West Valley celebrities and performing arts organizations talking about the Madrid Theatre, Bob Blumenfield’s support of the Arts, and/or the significance of the Madrid Theatre in their career and/or life; plus a three (3) to five (5) minute video full of goodbyes and thank yous to Bob Blumenfield. If awarded, Digital Artists must work efficiently and collaboratively with Madrid Theatre staff, provide regular updates, and provide finished professional videos by November 9, 2026. Digital Artists are responsible for the following (including, but not limited to): Provide a Digital Artist’s or Organization’s BTRC (City of LA Business Tax Registration Certificate) by Thursday, May 7, 2026. Submit relevant payment documentation —including the Digital Artist/Organization’s W-9, electronic payment paperwork, Waiver & Indemnity Form, Scope of Work Invoice and any other required paperwork—by Thursday, May 7, 2026. Provide 100 words or less bio plus Photo/Video release form for digital artists working on the project by Monday, October 5, 2026. Provide first draft of videos for review by October 19, 2026. Provide professional finished videos in digital format as specified by Madrid Theatre technical staff by November 9, 2026. Work collaboratively with Madrid Theatre staff and technical crew to define and oversee needs , including equipment, support staff, and other needs required for projection during the event. Digital Artists are responsible for all costs related to creating and editing the videos; a flat commission will be awarded to the two digital artists chosen through a peer review panel and will be distributed in the weeks following the event.  Digital Artists must be able to meet deadlines, collaborate with city staff and local partners, and produce quality, inclusive, and diverse final products. V. Fees For the completion of the above services DCA|PERF will pay the all-inclusive fee listed below. 100 th Anniversary Grand Re-Opening Celebration at Madrid Theatre – Date TBD November/December, 2026 ($3,000 for historical perspective video and $5,000 for the gratitude and goodbyes videos) Number of days of involvement is at the digital artists discretion: the final product of video presentations will be a part of a one (1) day celebration centered on the performing arts history of Canoga Park at the Madrid Theatre featuring live performances, video montages, community social networking, a celebratory toast, food and refreshments to create an unforgettable evening of dance, music, theatre, and culture for all! The City of Los Angeles does not front-fund projects. Payments will be made when the Organization meets all deliverable benchmarks. The final payment will be made after the completion of the project, the Organization meets all necessary criteria, and may take up to four (4) months to be fully disbursed. VI. Application Process Recipients of 2025-2026 Grants from DCA are not eligible to respond to this call. Proposals must include a description of previous types of videography/digital art experience plus a suggested stylized mid-century modern motif for titling and feel of video to be created.  Videography samples such as B-roll and/or video links from previous, similar events may be attached to submitted proposals. A complete application consists of answering all the questions below and submitting the required documentation to dca-madridtheatre@lacity.org by 11:59 p.m. on Sunday, April 19, 2026 . The subject line should read 100 th Anniversary-Digital Artists.  Please also indicate whether the application is for the Historical or Gratitude project. Response proposals must include the following [Rating value]: Contact information for the primary Photographer (name, phone, email, mailing address) ; A 100-word description of digital artist’s experience working on montage and interview style of videos for special events; [15 points] A 100-word description of the digital artist’s relationship and experiences as it relates to the Madrid Theatre; [10 points] Proposed stylized mid-century modern motif for titling and feel of videography concept envisioned by the applicant; [10 points] Examples of relevant past projects and examples of prior work and pertinent materials in digital formats or web links. [15 points] The highest total score that can be reached by peer-panel review is 50 points. VII. Selection Criteria and Process DCA|PERF will review submitted proposals for completeness and qualifications. Selection for a contract award will be made based on meeting the following criteria: • Responsiveness to the specifics of this call; • Expertise and experience of Organization in providing similar services; • Creativity and innovation of past work history. Given the historical value associated with the Madrid Theatre, DCA|PERF is seeking digital artists with a history of providing authentic services within Canoga Park and neighboring communities whenever possible. DCA|PERF also encourages the submission of proposals from underserved and/or underrepresented digital artists representing minorities, women, immigrants, and veterans. DCA|PERF does not discriminate based on race, color, religion, creed, sex, sexual orientation, gender identity, age, ancestry, national origin, disability, or veteran status in consideration of these commissions. The City of Los Angeles is an Equal Opportunity Employer. VIII. The Fine Print The following terms and conditions apply to all responses to this call: 1. DCA|PERF reserves the right to reject any and all proposals submitted; to select one or more responding parties; to void this call and the review process and/or terminate negotiations at any time; to select separate responding parties for various components of the scope of services; to select a final/parties from among the proposals received in response to this call. Additionally, any project elements, requirements, and schedules are subject to change and modification. DCA|PERF also reserves the unqualified right to modify, suspend, or terminate at its sole discretion any aspects of this selection process, to obtain further information from any responding parties, and to waive any defects as to the form or content of this call or any responses by any party; 2. This call does not commit DCA|PERF to award a contract, to defray any costs incurred in the preparation of a response, or to contract for any services. All submitted responses become the property of DCA|PERF as public records. All proposals may be subject to public review, upon request, unless exempted as discussed elsewhere in this call; 3. By accepting this call and/or submitting a proposal in response thereto, each responding party agrees for itself, its successors, and assigns, to hold DCA|PERF and its affiliated entities, the City of Los Angeles, and all of their various agents, commissioners, directors, consultants, attorneys, officers and employees harmless from and against any claims and demands of whatever nature or type, which any such responding company, its representatives, agents, contractors, successors or assigns may have against any of them as a result of issuing or revising this call, conducting the selection process and subsequent negotiations, making a final recommendation, selecting a responding party/parties or negotiating or executing an agreement incorporating the commitments of the selected responding party; 4. By submitting responses, each responding party acknowledges having read this Fine Print in its entirety and agrees to all terms and conditions set therein; 5. Responses shall be open and valid for a period of three (3) weeks from the due date. IX.  Schedule Call Issued Monday, March 23, 2026 Deadline for Submissions Sunday, April 19, 2026 Selection of Organizations / Contract Awarded Wednesday, May 6, 2026 Mandatory Virtual Planning Meeting Tuesday, May 12, 2026 at 4:30 p.m. First Draft of Videos to Review are due Monday, October 19, 2026 Term of Contract Begins Thursday, September 3, 2026 Term of Contract Ends Wednesday, November 25, 2026 Proposals must be received no later than 11:59pm on Sunday, April 19, 2026 . DCA|PERF is not obligated to consider proposals received after this date and time.