MANAGEMENT OF CAMPUS SPONSORSHIPS, DIGITAL ADVERTISING AND ATHLETICS MULTIMEDIA RIGHTS

Tarleton State University (“Tarleton” or “University”) is soliciting proposals from experienced, qualified, and financially stable firms (“Contractor”) to manage two related but distinct service areas under one agreement:Campus Digital Advertising Program – Management of advertising across non-athletics digital assets, including campus digital signage, guest Wi-Fi and 5G networks, and other approved digital platforms.Intercollegiate Athletics Multimedia Rights (MMR) Program – Exclusive management of sponsorship, advertising, and multimedia rights for Tarleton Athletics and Rodeo, including broadcast, venue, digital, and partnership activations.The University seeks a Contractor capable of delivering a comprehensive, strategically aligned solution that enhances revenue, elevates institutional visibility, supports student-athlete Name, Image, and Likeness (NIL) opportunities where permissible, and strengthens campus and corporate relationships