Public Art Master Plan

General Project DescriptionThe Town of Berthoud, Colorado is seeking proposals from qualified consultants with experience in public art planning for the purpose of developing the first Public Art Master Plan for the Town of Berthoud. The selected consultant will work with Town staff to gather and utilize broad public involvement in the creation of the Berthoud Public Art Master Plan.The Town of Berthoud has a desire to implement public art in a cohesive, coordinated effort where the art honors the Town’s unique agricultural history and traditions, while embracing our future, fostering creative expression, enhancing public spaces, and creating rich experiences for residents and visitors.The Public Art Master Plan will provide direction to the Town on the planning and processes necessary to develop, administer and maintain a Public Art Program. Additionally, the Public Art Master Plan will guide the development, integration, and management of public art assets in the Town for the next 10 years, serving as a roadmap to enrich community identity, economic vitality, and cultural expression.About the Town of BerthoudNestled in the foothills of the Rocky Mountains, Berthoud is known as the Garden Spot of Colorado and is within easy travel distance to three major universities, the Denver metropolitan area, and Estes Park. Since its early days in the 1800s as an agricultural center, Berthoud has grown and evolved while retaining the unique character and feel of a small, rural town surrounded by farms and open lands. For more information about the Town of Berthoud, please visitBerthoud.org.Scope of WorkThe scope of work is intended to guide the consultant but also allow for flexibility in terms of the project approach. The Town of Berthoud welcomes innovation and creativity from the consultant on any of the tasks.A.Assessment of Existing Public Art and Cultural Assets1.Analyze and assess existing public art installations and cultural assets.2.Analyze existing policies, local codes and become familiar with planned future developments.B.Community Outreach and Engagement1.Conduct inclusive outreach to stakeholders, including but not limited to residents, local businesses, non-profit leaders, artists, and Town Trustees and Town Planning Commission.2.Facilitate community meetings, workshops, surveys, and/or charrettes.C.Plan Development1.Establish a clear vision for public art within the Town including core values, guiding principles, specific goals and long-term objectives, and cultural identity.2.Recommend locations, themes, types, and potential projects for public art.3.Propose policies for public-private partnerships, temporary artworks, and artist opportunities.4.Develop and recommend a methodology to create a Public Art Review Committee.5.Establish standards for maintenance, upkeep and replacement of public art.D.Funding Strategy and Partnership Opportunities1.Develop a funding strategy that includes public, private, and grant based funding opportunities.2.Identify potential partnerships with local businesses, art organizations and other stakeholders to support the implementation of the Public Art Master Plan.E.Implementation Plan and Timeline1.Provide a phased implementation plan that includes short-term, medium-term, and long-term projects.2.Outline a realistic timeline, estimated costs, and key performance indicators to measure success.Project Schedule and DeliverablesProject commencement is anticipated for February 2026. Final delivery of all work products will be completed by July 2026. The final product will be presented to the Town Planning Commission and Town Board of Trustees.Deliverables will include the following:1.Engagement with Staff and the local arts community2.Draft Public Art Master Plan (with executive summary, maps, and visuals)3.Final Public Art Master Plan (print-ready and accessible digital version)4.Presentation to the Town Planning Commission and Town Board of Trustees – both at the draft and final plan stagesProposal RequirementsThe Town looks to the Consultant Team to present a high-quality scope of work and cost-effective fee proposal.Each proposal shall include the following in order and not to exceed 15 pages total:1.Cover LetteroThis letter shall briefly introduce the consulting team and indicate interest in the project. The letter should be signed by an authorized company executive. Letters should be one page or less.2.Qualifications and ExperienceoAn overview of the firm or individual experience in public art planning, community engagement and art management.oResumes of key team members and their roles in the project.oExamples of similar projects completed or ongoing in comparable towns.3.Services OfferedoA description of the range of services and list of products or deliverables to be provided. This should include a description of what work will be performed directly by the lead consultant and what work will be performed by sub-consultants or affiliated team members (if any).4.Work Plan and Project TimelineoA timeline for the project, with phases clearly identified from planning to completion.5.Budget/CostsoCosts for the project, including hourly rates and a not-to-exceed total budget. The proposed fees for the project should include the hourly rates and estimated hours of each member of the team assigned to the project; any fixed expenses, and any other fees or expenses anticipated. The Proposed Fee should represent the full cost of completing the Preservation Plan.6.ReferencesoAt least three (3) professional references from previous clients, preferably from other municipalities or other governmental agencies.Project Management and Contact with Town of BerthoudThe project manager for the Town of Berthoud will be Tawn Hillenbrand, Planning Manager.If the firm or individual is interested in responding to this proposal, please send an email to the address listed below containing contact information for the firm or individual. This is a non-binding statement, but this will form the list of parties who will receive notification of any questions pertaining to the RFP and its content and the answers.All questions or requests for clarification should be made through the following email address:Tawn Hillenbrand, Planning ManagerFor security reasons, you must enable JavaScript to view this E-mail address.All questions must be submitted via email no later than 2:00 P.M. local time, Monday, November 10, 2025. Questions received after this deadline will not be answered.Responses to any questions will be provided to those parties that provided an email containing contact information for the firm or individual by Thursday, November 13, 2025. If a more detailed response is required, you will be informed of a timeline in the initial response. The firm or individual that submits a question will not be identified in the public response.Proposal Submission RequirementsTo be considered for this RFP, an official Response submittal must be made by 5:00 PM on Tuesday, November 25, 2025; see submittal directions below. Late submissions will not be accepted.Proposals shall be limited to a maximum of 15 pages (2-sided pages, excluding cover letter, front and back cover, and attachments).Submit one electronic version (PDF file) via email to:Tawn Hillenbrand, Planning ManagerFor security reasons, you must enable JavaScript to view this E-mail address.All material submitted regarding this RFP shall become the property of the Town. The Town has the right to use any or all ideas presented in reply to this RFP, regardless of the consultant awarded; disqualification of any consultant does not eliminate this right. The Town reserves the right to reject or accept any or all proposals or waive any formalities, informalities, or information therein.Anticipated Timeline and Selection CriteriaAll time frames are expected targets, with the exception of Response due date of November 25, 2025. Unless notified in writing, no proposals will be accepted after this date.•Release of Request for ProposalOctober 28, 2025•Questions dueNovember 10, 2025•Question Response providedNovember 13, 2025•Bid Reponses Due by Electronic DeliveryNovember 25, 2025•Bid response review by Town StaffDecember 2-4, 2025•Notification of any parties selected for further evaluationDecember 9, 2025•Interviews of selected parties, if necessaryDecember 16-18, 2025•Staff recommendation and Board selectionJanuary 2026The Town reserves the right to withdraw or cancel this RFP at any time. The Town also reserves the right to select any consultant that it believes can perform the work, in its sole discretion, regardless of fee estimate. Any contract negotiated between Town staff and the selected firm is subject to Town Board approval.