Digital Marketing Agency
University of Texas at Austin
UT Austin is seeking a digital marketing agency for lead generation for its Computer and Data Science Online programs
Reference No.
RFP-2025-3128
Category
Services/Consulting
Due Date
January 7th, 2026
Description
Project DescriptionThe University of Texas at Austin (“UT Austin” or “University”) seeks responses from qualified digital marketing agencies to support lead generation for its Computer and Data Science Online (CDSO) programs. The Department of Computer Science (UTCS) at The University of Texas at Austin is consistently ranked among the top ten programs in the nation by U.S. News & World Report. With more than 6,500 students enrolled across all programs, UTCS is one of the largest and most influential hubs for computer science research and education worldwide. The Department maintains strong ties to Austin’s thriving technology sector and leads innovation in areas including artificial intelligence, robotics, quantum computing, and cybersecurity.To expand access to its world-class faculty and curriculum, UTCS launched its first fully online graduate degree in Computer Science (MSCS) in 2019. Building on strong demand, additional programs followed:• M.S. in Data Science (MSDS, launched 2021)• M.S. in Artificial Intelligence (MSAI, launched 2024)• Graduate Certificate in Artificial Intelligence and Machine Learning (CAIML, launched 2025)Together, these offerings comprise Computer and Data Science Online (CDSO). Enrollment across CDSO programs now approaches 5,000 students, achieved largely through organic growth
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