Marketing Strategy Creative And Media Services

The Plcb Is The Commonwealth S Wholesaler And Primary Retailer Of Wine And Spirits And The Agency Responsible For Regulatory Control Of Beverage Alcohol In Pennsylvania The Plcb Operates Approximately 575 Fw Gs Stores And Fwgs Com E Commerce Site As Such The Plcb Seeks A Full Service Marketing Advertising Agency To Provide Marketing Strategy Creative Services And Media Buying Services For The Fw Gs Retail Brand And Sales Initiatives The Contractor Will Provide Ongoing Marketing And Brand Strategy An Annual Marketing Plan Traditional And Digital Media Strategies And Plans Creative Services For Campaigns Including Campaign Conceptual Development Development Of Traditional And Digital Assets Including But Not Limited To Tv Radio Print Digital Social Etc Trafficking Of Those Ads Analysis Of Advertising Campaigns And Return On Investment Email And Social Media Marketing Services Public Media Relations Support Marketing Research Services And Web Design The Contractor Is Expected To Analyze Evaluate Recommend And Place Media Buys And Evaluate Media Buy Results Based On Fw Gs S Goals For Each Campaign Or Initiative