ODNR Location Data Analytics Platform
DNR100200 Office of Budget and Finance DNRFRA
Parks & Watercraft is seeking a location data analytics platform for accurate park attendance reporting.
Reference No.
RFP-2025-3128
Category
Technology/Software
Due Date
December 29th, 2025
Description
Background Information: The Division of Parks & Watercraft seeks to procure the services of a Location Data Analytics (LDA) provider to gain deeper insight into park attendance. This data will enable the division to report statistically valid attendance figures for each state park.Project Objective: Accurately reporting area attendance has long been a challenge for the Division of Parks & Watercraft. Traditional methods such as physical traffic counters and visual estimates are often inconsistent and unreliable. LDA providers address this by using anonymized cell phone data to generate statistically valid estimates of visitor counts by location and time. Beyond attendance, this data can also illustrate the cities and establishments visitors come from and where they go after leaving the parks
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