Call for Photographer/Videographer, Madrid Theatre, 100th Anniversary Grand Re-Opening Celebration September 2026 through December 2026

Madrid Theatre 100 th Anniversary Grand Re-Opening Celebration – November/December 2026 Date TBD Issued by the Performing Arts Division of the Department of Cultural Affairs for the City of Los Angeles (“DCA|PERF”). I. Introduction The Department of Cultural Affairs for the City of Los Angeles (“DCA”) seeks to enter into a non-exclusive, project-based agreement with one qualified photographer/videographer (“Photographer”), that can show experience in documenting events and live dance, music, theater, and culture performing arts for the Madrid Theatre 100 th Anniversary Grand Re-Opening Celebration in Canoga Park. II. The Division DCA|PERF serves as the heart of the City’s support of live dance, music, theater, and digital media platforms, offering Angelenos low-cost rental opportunities at six professional, DCA-managed, performing arts centers and two public/private partnership theaters.  At the core of its mission, DCA|PERF also produces world-class programming locally, providing catalysts for economic development, community engagement, and civic education and pride. When producing its programming, DCA|PERF uses independent, peer-review panels to select artists who respond to calls, and who create and present programming across the City. DCA|PERF’s community-focused programming shapes attitudes, counters cultural stereotypes, and inspires creativity. Both DCA|PERF’s programming and rentals at its performing arts centers play an essential role in stabilizing LA’s artistic ecosystem and nurturing the revitalization of our City’s creative communities. III. The Program 100 th Anniversary Grand Re-Opening Celebration Originally built in 1926, by N. Schelenberg and M.P. Horwitz as a silent motion picture house, the Madrid Theatre has had a vast and alluring history. At the time, Canoga Park was known as the town of Owensmouth, and the Madrid Theatre was a 600-seat house with an extravagant organ from the Robert Morton Organ Factory of Van Nuys. It continued as a motion picture house, and in 1939/40 it became known as the Canoga Theatre. By the mid-1960s, however, the theater had settled into a new direction, and a new name, the Park Theatre, focused on showing adult films. It later became part of the Pussycat Theatres chain and was known as the Park Pussycat Theatre until closing in 1994 due to the Northridge Earthquake. The City of Los Angeles acquired the property, demolished the old structure, and built the Madrid Theatre as we know and love it today. It reopened on December 12, 1998, as a live performance venue designed by FSY Architects and owned and operated by DCA. Today it continues to be owned and operated by DCA and is currently undergoing a second renovation. Designed by the renowned architecture firm Gensler, the City moved it into the 21st Century with a Mid-century Modern style. The City anticipates opening its doors to the public in 2027, with brand new audio and LED lighting systems, a custom designed curtain created by artist Wendell Wiggins, new seating, newly relocated restrooms on the first floor, digital marquee and posters, and a totally reimagined and redesigned 2 nd floor lobby known as the De Boer Lounge. The 100th Anniversary Grand Re-Opening is scheduled to occur at the end of November or beginning of December, 2026.  It is a community celebration to honor the theatre’s history and stewardship of the Performing Arts in the community of Canoga Park. IV. The Scope of Services Madrid Theatre’s 100 th Anniversary Grand Re-Opening Celebration The Department of Cultural Affairs Performing Arts Division (DCA|PERF) seeks a photographer for the four and half hour—5:00 p.m. to 9:30 p.m.--100 th Anniversary Grand Re-Opening Celebration event at the Madrid Theatre, as well as the dress rehearsal which will be scheduled up to a week prior for a four hour day. Photographer will be responsible for documenting both the dress rehearsal and the actual event, creating a 30-second promo video of the dress rehearsal, one video per performance group, three professional quality photos of each performing arts group piece for promotional purposes, a live stream of the event on YouTube, a minimum of 20 quality event photos, and a 45-second event wrap up video.  Photographer must work efficiently and collaboratively with Madrid Theatre staff, and be on-site for both the dress rehearsal and live performance on the designated scheduled dates (two dates between mid-November and early December). If awarded the commission, the Photographer will be responsible for the following (including, but not limited to): Provide Photographer’s BTRC (City of LA Business Tax Registration Certificate) by Thursday, May 7, 2026. Submit relevant payment documentation —including the photographer’s W-9, electronic payment paperwork, Waiver & Indemnity Form, Scope of Work Invoice and any other required paperwork by Thursday, May 7, 2026. Provide 100 words or less bio and headshot and Photo/Video release from for photographer by Thursday, May 7, 2026. Capture quality video recordings focused on close range images of the six (6) performing arts works--dance, music, theater, and/or culture performing arts— during the dress rehearsal in Canoga Park that will occur TBD between the first week of November and the first week of December, 2026. Capture a minimum of three (3) quality photographs of each of the six (6) performing arts works and provide digital copies to the Madrid Theatre representative no later than three (3) days after the dress rehearsal. Create and provide a 30-second promo video from the dress rehearsal footage and provide digital copy no more than five (5) business days after the dress rehearsal. Provide livestream coverage of the event including pre-show activities on the red carpet and lobby spaces, the ribbon cutting and dignitary speeches, live performances in the audience chamber, and the after performance celebratory toast at the 100 th Anniversary Grand ReOpening Celebration event.  This coverage will be presented on the DCA YouTube channel and projected in the 2 nd floor de Boer Lounge. Capture and provide a minimum of ten (10) quality photographs of the event focused on community members, artists, and special guests and a minimum of ten (10) quality photographs of the event focused on the audience and the live performance to the Madrid Theatre representative no later than five (5) business days after the event. Capture quality video recordings focused on full stage wide angle images of the six (6) performing arts works--dance, music, theater, and/or culture performing arts— during the event at the Madrid Theatre that will occur TBD between the mid November and the first week of December, 2026. Create and provide a 45-second wrap-up video from the dress rehearsal and event footage and provide digital copy no more than five (5) business days after the dress rehearsal. Work collaboratively with Madrid Theatre staff and technical crew to define and oversee needs , including where to set up equipment, support staff, and security. Photographer is responsible for all costs related to creating and editing the photography and videography; a flat commission will be awarded to Photographer chosen through a peer review panel and will be distributed in the weeks following the event. Photographer must be able to meet deadlines, collaborate with city staff and local partners, and produce quality, inclusive, and diverse photography and videography. V. Fees For the completion of the above services DCA|PERF will pay the all-inclusive fee listed below. 100 th Anniversary Grand Re-Opening Celebration at the Madrid Theatre – Date TBD November/December 2026 ($3,000) Two days: a one (1) day dress rehearsal and a one (1) day celebration centered on the performing arts history of Canoga Park at the Madrid Theatre featuring live performances, a video montage, community social networking, a celebratory toast, food and refreshments to create an unforgettable evening of dance, music, theatre, and culture for all! The City of Los Angeles does not front-fund projects. Payments will be made when the Photographer meets all deliverable benchmarks. The final payment will be made after the completion of the project, the Photographer meets all necessary criteria. Payment may take up to four (4) months to be fully disbursed. VI. Application Process Recipients of 2025-2026 Grants from DCA are not eligible to respond to this call. Only one application may be submitted per photographer. Proposals must include a description of previous types of photography experience plus a suggested stylized mid-century modern motif for titling and feel of photography and videography to be created.  Photography and videography samples such as B-roll and/or still photographs from previous, similar events may be attached to submitted proposals. A complete application consists of answering all the questions below and submitting the required documentation to casandra.reyes@lacity.org by 11:59 p.m. on Sunday, April 19, 2026 . The subject line should read 100 th Anniversary-Photographer. Response proposals must include the following [Rating value]: Contact information for the primary Photographer (name, phone, email, mailing address) ; A 100-word description of photographer’s experience working with performing artists and special events; [20 points] A 100-word description of the photographer’s relationship and experiences as it relates to the Madrid Theatre; [10 points] Proposed stylized mid-century modern motif for titling and feel of photography and videography concept envisioned by the applicant; [10 points] Examples of relevant past projects and examples of prior work and pertinent materials in digital formats or web links. [10 points] The highest total score that can be reached by peer-panel review is 50 points. VII. Selection Criteria and Process DCA|PERF will review submitted proposals for completeness and qualifications. Selection for a contract award will be made based on meeting the following criteria: • Responsiveness to the specifics of this call; • Expertise and experience of Photographer in providing similar services; • Creativity and innovation of past work history. Photographer may apply for more than one call, but each application will be reviewed separately. Given the historical value associated with the Madrid Theatre, DCA|PERF is seeking a photographer with a history of providing authentic services within Canoga Park and neighboring communities whenever possible. DCA|PERF also encourages the submission of proposals from underserved and/or underrepresented photographers representing minorities, women, immigrants, and veterans. DCA|PERF does not discriminate based on race, color, religion, creed, sex, sexual orientation, gender identity, age, ancestry, national origin, disability, or veteran status in consideration of these commissions. The City of Los Angeles is an Equal Opportunity Employer. VIII. The Fine Print The following terms and conditions apply to all responses to this call: 1. DCA|PERF reserves the right to reject any and all proposals submitted; to select one or more responding parties; to void this call and the review process and/or terminate negotiations at any time; to select separate responding parties for various components of the scope of services; to select a final/parties from among the proposals received in response to this call. Additionally, any project elements, requirements, and schedules are subject to change and modification. DCA|PERF also reserves the unqualified right to modify, suspend, or terminate at its sole discretion any aspects of this selection process, to obtain further information from any responding parties, and to waive any defects as to the form or content of this call or any responses by any party; 2. This call does not commit DCA|PERF to award a contract, to defray any costs incurred in the preparation of a response, or to contract for any services. All submitted responses become the property of DCA|PERF as public records. All proposals may be subject to public review, upon request, unless exempted as discussed elsewhere in this call; 3. By accepting this call and/or submitting a proposal in response thereto, each responding party agrees for itself, its successors, and assigns, to hold DCA|PERF and its affiliated entities, the City of Los Angeles, and all of their various agents, commissioners, directors, consultants, attorneys, officers and employees harmless from and against any claims and demands of whatever nature or type, which any such responding company, its representatives, agents, contractors, successors or assigns may have against any of them as a result of issuing or revising this call, conducting the selection process and subsequent negotiations, making a final recommendation, selecting a responding party/parties or negotiating or executing an agreement incorporating the commitments of the selected responding party; 4. By submitting responses, each responding party acknowledges having read this Fine Print in its entirety and agrees to all terms and conditions set therein; 5. Responses shall be open and valid for a period of three (3) weeks from the due date. IX.  Schedule Call Issued Monday, March 23, 2026 Deadline for Submissions Sunday, April 19, 2026 Selection of Photographers / Contract Awarded Wednesday, May 6, 2026 Mandatory 100 th Anniversary Grand Re-Opening Celebration virtual meeting Tuesday, May 12, 2026 at 2:30 p.m. Term of Contract Begins Monday, September 29, 2026 Term of Contract Ends Monday, December 7, 2026 Proposals must be received no later than 11.59pm on Sunday, April 19, 2026 . DCA|PERF is not obligated to consider proposals received after this date and time.